Post the audience analysis (Template A) by midnight Thursday. Sometimes it helps me to think of the audience as a comparative audience. For a magazine, for example, how would the readers of Vogue and Entertainment Weekly (or Car and Driver) differ? How would older readers view drug ads (the kind that have the back page side effects listed)? How do younger viewers see these ads?
As you think of who they are, think also of who they're not. Would readers of Vogue, for example, be likely to be younger or older women (or men?). Would they be women who are rich (not necessarily - I read Vogue) or who appreciate the art that is fashion?
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